Increase Your E-Commerce Revenue With Continuous Application Performance Management Whitepaper from dynaTrace software

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dynaTrace provides a next generation application performance management and optimization system to help organizations speed up their e-commerce applications and improve their bottom line. This whitepaper describes how dynaTrace enabled Zappos.com to “Deliver WOW through Service” by significantly improving its e-commerce application performance. The white paper concludes with the top 10 questions to ask when optimizing your e-commerce applications.

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Increase Your E-Commerce Revenue With Continuous Application Performance Management

Executive Summary

dynaTrace software Whitepaper

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It takes only a few seconds for an unsatisfied e-commerce customer to switch to a competitor’s website, impacting both loyalty and revenue. To attract and retain customers, e-commerce businesses need to create a world-class online experience. Customers expect fast, highly interactive, cutting-edge and visually appealing e-commerce applications. These new Web 2.0 applications, built on distributed infrastructures, are highly complex. This complexity can result in poor application performance which impacts user experience and revenue. Therefore it is vital to manage and optimize application performance to delight users. Because traditional application performance management solutions have not kept pace with the demands of Web 2.0, next generation solutions have stepped in to bridge this gap.